WHAT IS BRANDING?
"The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products."
The foundation of your brand is your logo. Your website, packaging and promotional materials, all of which should integrate your logo, communicate your brand. It is the process of creating a strong, positive view of a business in the customer’s mind by combining such elements as logo, design, vision and mission statement, and a consistent theme throughout all marketing communications.
By carefully constructing your brand through stories, relationships, marketing messages and visuals, you have the opportunity of shaping your customers’ expectations and creating a unique bond that goes beyond the buying-selling relationship.
Branding will help your business reach its purpose.